For close to 40 years, Toronto’s Now Magazine has been one of North America's preeminent and successful cultural guides. But it wasn't always that way. 18 months after launching Now Magazine was struggling and founders Michael Hollett and Alice Klein We're hoping to find new investors to keep the doors open. One of the potential investors was City TV’s Moses Znaimer who pulled Michael aside one night at a party and said that he might be happier if you didn't accept a second round of money from investors.

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