“Steve Waxman has been an integral part of Blue Rodeo and Jim Cuddy’s success story over the last 20+ years. A truly original thinker, Steve offers a unique perspective to our discussions and planning. I have relied on his publicity and marketing acumen to help us create and execute interesting and personalized release campaigns that are always specifically tailored to the artist, the album or the song.”

“Steve’s visions flow, he is thoughtful, creative and passionate about music. The collaboration has helped shape our band’s narrative giving us clear direction in our release strategies and inspired us to be unique and think outside the box.”

“Steve isn’t going to waste your money on spamming press/radio/playlisters, nor is he going to promise record deals and stardom. What Steve Waxman offers artists is far more valuable. He works with the artist one-on-one, getting to know who they are, why they are doing what they are doing, and helps the artist find their narrative - their unique and marketable story of why their music matters (and to whom). His connections run deep throughout the North American music industry, and he will use them when the artist is legitimately ready. He will help with the leg-work of making contacts on behalf of the artist, follow-up, and will provide insightful guidance along the way that improves the probability and scale of success for future releases. ”

“Having had the opportunity to work closely with Steve for nearly five years, I am continually impressed and amazed by his strategic vision and thoughtful approach to artist development, his publicity wizardry, and his tenacious drive to help grow the artists and music he believes in.”

“I love your brilliant, creative mind, and look forward to working with you again in the future.”

“Steve is helping me understand the steps needed in order to debut my first album. It is clear to me that Steve is not only passionate about supporting the music but also the people behind it.”

“Steve sees the big picture and his experience can speak to the whole process. Recently, he was instrumental in helping focus the intersection of music and brand for the artist Carys”

“There are very few people who understand the music eco system, in every genre, better than Steve Waxman. His steady hand as VP of Public Relations at Warners Music Canada has led to many artist’s extraordinary success, but I think he would be prouder of the fact that he has counselled artists, who block by block, built sustainable satisfying careers with their art intact, without compromise. There is no price tag for that.

Steve understands the process of creation so well because he is an extremely creative creator. I know this because I have been working with Steve Waxman for 40 years and with kindness, vision and humility he has never led me down the wrong path.”